The thing is, the more he promotes the brand, the more people will become aware of UFC and MMA through it. This is because he’s constantly promoting it in interviews and on his social media. Some people believe that UFC President Dana White owns Howler Head Whiskey. Campiri Group is still not the majority shareholder by quite a large margin, though it does have the option to purchase the entire Howler Head company in 2025 based on certain undisclosed performance goals. This was backed up in August 2022 when Campiri Group, the owner of Wild Turkey bourbon, purchased a 15% share in Howler Head for $15 million. This means that it must also be worth a fair amount of money. Howler Head Whiskey is the official partner of the UFC and therefore a very well-known dram. However, the brand isn’t owned solely by Lipp, with Jason Wooler, Chief Executive of Wooler Brands also owning a big share in the brand. The owners of Howler Head Whiskey are Steve Lipp, Jason Wooler, and the Campiri Group. Worried you’re not tipping enough for your drams? Read out guide for how much to tip for whisky here: How much should you tip for whisky? Who is the owner of Howler Head Whiskey? This article explains who owns Howler Head Whiskey and a few other facts you might want to know about it.
However, unlike the more popular brands like Johnnie Walker and Macallan, it’s not exactly clear who owns it. It’s a proud sponsor, one you’ll see more often than not between bouts and blood. Howler Head Whiskey is best-known for its association with UFC and MMA.
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